От тук може да изтеглитe последна версия на Flash Player.
Bar to the top
Sofia and indeed much of Bulgaria is blessed with many excellent hotels that also offer good value for money. This has arose primarily because prior to the fall on communism in 1989, the hotels in place were dire and few and far between. With the economic freedom that the country found after this date, entrepreneurs gradually built new hotels to satisfy the increasing demand for them. Whilst it is not fair to compare Sofia to the likes of London and Paris, anyone visiting these latter two cities will be shocked at the (poor) quality of many so called three and four star hotels as well as being shocked at the price of staying in them. Indeed within Europe, one would have to think very hard to find a capital city with such a good collection of decent standard reasonably priced hotels. To this collection, Sofia now has another addition, the Senses Hotel which also brings into play another facet of outstanding hotels; the hotel bar.
Around the globe, certain hotels are synonymous with certain locations and that is very often driven by the reputation of the hotel bar. The hotel bar can and often is a meeting place for the movers and shakers, the businessman and woman, the expats, the ‘beautiful’ people etc.. With our Sofia Hotels, the Radisson Blu, which is just a few hundred meters away from the Senses Hotel along the ‘yellow brick road’, was the gathering point from its opening in 2000 for the expat community in the city in its Flanagan’s Irish bar and remained thus until time took its toll and new managers had other ideas about its use (the people who own Happy Bar now have the franchise for the bar). The bar however has remained popular thus far in summer as a meeting point for visitors on its outside terrace. The roof top Panorama Bar at the Senses Hotel is a different specimen. It is more akin to a trendy champagne bar in a trendy capital city and with its stunning views over the city from its perfect location, its little wonder that defacto, the bar has become the ‘in place’ to be seen having an evening drink.
It was always our opinion that The Flanagan’s Bar was one of the best marketing tools the Radisson Hotel could have had as people tended to prefer to stay there often because of the bar where they could meet their business counterparts or simply have a quiet drink in a safe environment. Whether the same rule will apply to the Senses Hotel is hard to judge but as a hotel, it is also outstanding with an equally trendy restaurant and top class spa and pool. The bedrooms are modern and – trendy.
It is likely that with the word of mouth being the best form of marketing, the new bar will drive business into the hotel to make it a big success. Or should that be that the hotel will drive its visitors into its own bar to make the stay an even bigger success?
A good hotel with a great bar, such a simple formula for success, one wonders if others will follow?
Yes Michael, you are the problem
Bigger, longer, more expensive.
A family affair
Another one bits the dust
Home at last
Action and reaction
The growth goes on
Share and share alike
Airlines insatiable hunger
Mega merger approved